Project: Together We Read! is a new summer reading and fundraising event sponsored by the African Library Project. Bringing together youth in North America and Africa, Together We Read! encourages reading while also celebrating literacy and community over a 3-week period in July.
Roles: Digital marketing lead: Marketing strategy, content creation and management, web design, fundraising and donor outreach, vendor research, email marketing, social media advertising, knowledge management
Results: Fundraising goal started as $7,500. $10,962 grossed. 88 readers and 201 donors. 1,200 total users on event page with 7,588 page views. 853 total users on WordPress.
Project: Art of Storytelling is a live streaming Together We Read! capstone event featuring two award-winning author duos
Roles: Digital marketing lead: graphic design, content creation and management, promotion and outreach, moderator